Why Planning and Practice are Necessary

I simply can’t stress enough how crucial planning and practice are in the business of public relations.

Take a simple public relations campaign, you have to do the research, you have to plan how you will present that research and you have to have a game plan in place in case something goes wrong (as it always does).

I am not one to rant mindlessly. I always try to pick my battles. After all, life is to short for immature name calling and finger pointing. I will say this though. If you are indeed in charge of a campaign and for that matter any project that puts you in direct control over other people’s lives, money, grades, or reputation, please know what the hell you are talking about, and what you are doing.

Do not put things off and hope they will get done, they won’t. Do not pray for miracles (they won't happen) and nobody will go behind and clean up the mess. I hope that my personal work ethic will always prevent me from embarrassing my peers. I am not above mistakes, but I am not above apologizing and making up for it to. (and I do not mean a cheesy empty apology, I mean real down and dirty effort to put right what went wrong.)

This is all I have to say on the matter. No name calling and no finger pointing as promised. It is not needed as you know who you are.