Research Pays Off!

While the job search continues for many of us recent college grads, I feel compelled to share a recent interview experience in order to stave off some of the frustration and perhaps provide a little hope.

In school I attended a few a career counseling sessions specifically geared towards finding a job. Subjects ranged from building an outstanding resume, creating a cover letter to having a great interview. I took these lessons to heart, pouring over books on improving my image, writing and re-writing my cover letter and constantly modifying my resume. All of these things got me several interviews, but still no job....until it came to me. RESEARCH! I have been told time and time again to research the company you are applying with, but for some reason, it jut didn't sink in....until now.

I had an interview for a real dream job. If selected I will be able to combine my passion for saving the planet with my training as a PR professional. This job called to me and really made me sit up and take notice.

I combed the website for information, downloading brochures and poring over press releases. I even went so far as to informally interview a former employee. All the work really paid off as I can say with confidence that I gave the best interview of my life. I walked out of there feeling that I was walking on air. Even if I am not selected, I know I did my best and that I learned a valuable lesson that will continue to serve me throughout my career.

Always take the time to properly identify your market, whether for a public relations campaign, advertising, or a job interview. It may take a little extra time, but the rewards are definitely worth it!

As for the job....well keep your fingers crossed and I will keep you updated.