Changing News

Just a quick thought....

Click on the title of this post to find out more about the changing face of news. I came across this today and thought Mindy really expresses the views that so many of us in the public relations community are embracing. With the world rapidly changing every day it is imperative that we look for new ways to reach our publics. Getting a text only blurb in a column will no longer be sufficient. We have to force older establishments to create and maintain a conversation rather than a lecture. We need interactive features such as blogs and feedback functionality and informative eye-catching videos and photos. In short, if we are to survive then we have to pick up the pace or be left in the dust!