Jumping into the fire or rather being thrown in whether you like it or not.

Of all the things I wish I had paid more attention to in college, the pace of the actual work force out there in the real world of PR is probably the most important. Don’t get me wrong, I had great teachers, attended wonderful workshops and listened to or read works by some of the best speakers and practitioners in the industry. For some reason though it just didn't sink in and even my first job seemed to be an extension of college. I kept waiting for things to develop a pattern.

Well NEWS FLASH for me. In PR there is no pattern and nobody waits for you to catch up OR catch on. You have to hit the ground running and be ready to adapt at a moments notice.

My second day in the office I was handed one of the largest projects I have ever tackled and basically given no direction. Oh and it carried an unthinkable deadline and required so much attention to detail and multiple edits and blah, blah, blah…you get the picture. It was sink or swim and now I am just hoping I don’t stumble over my new-girl phobias. On my third day I was given some more work to do and another large project and of course it was all urgent and the deadline was yesterday and I thought I was losing my mind for a moment…..

Well, I am seriously multi-tasking now and I have survived for three weeks and I think I am going to make it in PR after all. Oh I just got the memo that there is an urgent matter and everything I have been working on is now a moot point and I have to do an abrupt about face and deal with this new issue. Whew! At least It will be a fun ride…assuming I don’t crash and burn along the way.