Monday, June 2, 2008

PR pro's should take a stand against lazy and misinformed journalists!

Are you kidding me? This is what passes for news on CBS?

"Apparently, an industry the very essence of which is to try to convince people that a turkey is really an eagle has a rule that condemns lying.”

"The Public Relations Society of America states: "We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent..." This clause strikes me as if the Burglars Association of America had as its creed "Thou Shalt Not Steal."

What? so now we are thieves as well as liars?

"Show me a PR person who is "accurate" and "truthful," and I'll show you a PR person who is unemployed.” - Andrew Cohen, CBS News

Maybe he should come to my office and interview some completely ethical public relations folks.

I am totally offended by this guy’s absolute misrepresentation of the Public Relations industry. Are all journalists corner-cutting, camera-hogging’ unethical sharks? I know many who would vehemently refute the very notion of the idea. I would never stoop to tar all journalists as cold-blooded news whores (even though some are) and I would only ask for the same respect from in return.

When I was in college my professors hammered the idea of ethics into us at every available opportunity. You are in fact required to study ethics in order to graduate! That being said, yes there are those individuals out there who have given PR a bad name, but then again you also have certain hotshot journalists who have lied to millions as well. I am sure we all remember the Dan Rather scandal right?

“The reason companies or governments hire oodles of PR people is because PR people are trained to be slickly untruthful or half-truthful.”

Did I miss this training?

Maybe Mr. Cohen needs to take a few refresher courses on ethics himself. I have a hunch some of my former professors could do a “bang up” job of getting their point across.

It is simply not fair to paint all PR professionals with a tainted brush because Scott McClellan lied and was busted publicly by himself! As a PR person, PRSA member and as an intelligent consumer of news I am disturbed that this kind of lazy writing and narrow mindedness is accepted as news.

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