Recently I came across an ad that really caught my attention, which in itself is unusual since I rarely look at ads, much less the ones in the back of magazines. This one was in my Body and Soul magazine and just seemed to jump out at me. (Maybe because I’m a closet tree hugger, or maybe I was born to be an environmental advocate, anyways….) This particular campaign has a lot of merit so although I do not generally use my blog for shameless advertising here is my pitch.
"WE ADD UP is a global campaign using organic cotton t-shirts that literally “counts you in” in the fight against global warming. Every shirt is printed by hand with a unique number. YOUR number represents your place in the sequential global count of all the people who are taking steps to help stop climate change. As the count grows, we demonstrate to the world that “WE ADD UP.” On the back of each shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint - the contribution their lifestyle makes to greenhouse gases - such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 18 others. You choose which action you are committed to doing and get counted in. No one can do everything. Everyone can do something. And, WE ADD UP. "
“Our goal is to get millions of people around the world counted in and committed to helping stop global warming. With our combined effort, we can create a healthy, thriving world for generations to come. So, get counted in. Because you + everyone else = change.”
"[We Add Up]... is a tremendous marketing tool to promote the important message about the climate crisis." - Al Gore
I bought a shirt, it is pretty cool. The site also has pretty neat recycled grocery bags and metal water bottles, pretty cool.
Check it out.
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